014 - Earning A Career Opportunity in Sports with Marian Agyei-Gyamera, Toronto Marlies (AHL)

In this episode, Courtney and James had the privilege of chatting with Marian Agyei-Gyamera, the Manager of Business Operations for the Toronto Marlies Hockey Club. Join us as we dive into the dynamic world of sports business: 1. Career Growth in Sports Business: Insights on starting or advancing a career on the business side of sports. Strategies to carve a niche and stand out in the competitive sports industry. 2. Building a Fanbase: Exploring tactics employed by the Toronto Marlies to grow their fanbase. Community programs, events, and engaging with influencers as avenues for outreach. 3. Challenges of a Small Team in a Big Market: Navigating the unique challenges faced by a smaller sports franchise in a major city. The role of technology in overcoming constraints and maximizing impact. 4. Breaking Into Untapped Markets: Community programs as a key strategy to tap into new and unexplored markets. The significance of inclusivity and Diversity, Equity, and Inclusion (DEI) initiatives in hockey. 5. Insights for Breaking Into the Sports Industry: Practical advice on entering the sports business domain. Emphasizing the value of internships as a gateway to gaining experience and making industry connections. Join us for an insightful conversation covering the intricacies of sports business, the challenges and triumphs of a smaller team, and the importance of community engagement in expanding the sports horizon.