014 “牛马”何必为难“牛马”,Manner 背后的“平价”之殇 episode artwork

EPISODE · Jun 27, 2024 · 42 MIN

014 “牛马”何必为难“牛马”,Manner 背后的“平价”之殇

from 一起摇摆

【本期介绍】这一期,柏鹏和Maggie一同回归了!我们终于“盼”来了下一场“IP危机公关”——Manner之叫礼貌的真不礼貌。泼出的咖啡粉,不只是服务行业从业者的崩溃,还是无数年轻人难以言喻的痛楚;发布的2轮声明,并没有挽救Manner的品牌力,反而进一步暴露了它的失去初心。今天,让我们逐一展开聊聊~03:03 这次事件如此被大众“重视”的原因08:53 借国内咖啡市场发展之“卷”,浅析Manner选择“压榨”年轻人的原因11:20 从《天道》,聊聊普通人的上线和下线,以及当代年轻人的心酸苦楚16:26 何为“牛马” ?21:09 回归老本行,对比胖东来,如何评价此次Manner的危机公关29:54 讲真,我们(消费者)的消费理念,大概率还停留在农业社会阶段34:57 最后,还是想和身处在服务业的年轻人(包括所有的“乙方”们)提2个不成熟的小建议【本期配乐】午夜爱因斯坦...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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014 “牛马”何必为难“牛马”,Manner 背后的“平价”之殇

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