015 - 300 Days

Recorded: Wednesday 13 January For show notes please visit: http://hubshots.com/episode-15 Shot 1: Inbound Thought of the Week 300 Days until Inbound 2016: http://hubshots.com/inbound-countdown/ Inbound 2016 Pricing will increase on Saturday: http://www.inbound.com/inbound16/register Action: Hurry – Register and save some cash! Shot 2: HubSpot feature/tip of the Week SideKick Calendar – Schedule a meeting: http://www.getsidekick.com/schedule-meeting Action: Try this as I was using calendly before Shot 3: Challenge of the Week Nothing new in HubSpot! The notification indicator has been strangely quiet ? Shot 4: Opinion of the Week 21 Content Marketing Predictions for 2016: https://contently.com/strategist/2016/01/04/21-content-marketing-predictions-for-2016/ #2. Digital agencies will replace the word “advertising” with “content” via CTRL-F in all of their outgoing vendor RFPs. —Brett Lofgren, Chief Revenue Officer #16. SEO managers and content creators will merge into the same role, rather than sitting in two separate departments. —Adam Blake, Demand Generation Manager Action: Content is where it is at. Get to the right person at the right time, Personas & buyer journey. Shot 5: General Tip of the Week Behavioural Email marketing: http://blog.hubspot.com/customers/creating-a-behavioral-email-marketing-strategy Action: Take the time to tailor your email messages to the audience they are targeted at. Shot 6: State of Inbound Item of the Week Something different to what Craig would normally read or learn about (as per Ian’s challenge last week to view something we wouldn’t normally do): http://blog.hubspot.com/marketing/business-dinner-etiquette-guide “If you’re the first person to eat bread from the basket, the etiquette is to offer the bread basket to the person on your left and then begin passing the bowl around the table to the right.” Action: remember this! Shot 7: Motivation of the Week My Blinkist item: Highlighted in The Business Romantic : Give Everything, Quantify Nothing and Create Something Greater Than Yourself Case in point: The author invited 15 people for a dinner called the “15 Toasts” during the World Economic Forum. His guests were leaders in the private sector, government and civil society, and they were all total strangers to each other. Not for long, though. The author asked each guest to offer a toast that answered the question: What is a good life? The toasts began slowly but the guests soon rose to the occasion. Rather than forcing 15 strangers to discuss prearranged topics, this dinner gave them the opportunity to engage as human beings. One guest remarked that it was the first dinner he’d been to where he didn’t know anyone, yet left feeling genuinely connected with every single guest. Shot 8: Resource of the Week An example of how detailed and targeted you can get with Facebook marketing: http://www.jonloomer.com/2016/01/08/evergreen-facebook-ad-campaign/ Action: Be aware of the power and richness of Facebook. Shot 9: Community Item of the Week What is in development at HubSpot: https://hubspot.uservoice.com/forums/76407-general-hubspot-ideas/status/617218 Action: review and vote for items you find valuable Shot 10: Listener Tip of the Week Thanks Adam! Uptime Robot: https://uptimerobot.com/ Action: Signup and use this to monitor up to 50 websites. Shot 11: Podcast of the Week Overload… no new podcast this week – just focussing on the podcasts we are already listening to! Ian’s Favourites: The HubCast: http://www.thesaleslion.com/hubcast-podcast/ PNR: This Old Marketing: http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/ HubSpot To Go: http://www.togo.fm/ Craig’s Favourites: PNR: This Old Marketing: http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/ The HubCast: http://www.thesaleslion.com/hubcast-podcast/ Content Sells Podcast: http://contentsellspodcast.com/