015: Cristina Mazutis: Architectural Signage and Rebranding Red Elephant

On today’s episode of Architectette we welcome Cristina Mazutis. Cristina has a background in graphic design and is the business development manager for Red Elephant, a Texas-based company that focuses on the design and production of architectural signage.We talk about:- Cristina’s upbringing in Colombia, her start in graphic design, and how her organizational and management skills helped her grow into her current role- Why Red Elephant focuses on architectural signage and how they approach partnerships with developers and architects- The unexpected start of the company- how founder Indu Sanka transitioned from working for Southwest Airlines to opening a signage company - Red Elephant's rebranding! We talk about the complexity of rebranding and how the company chose to change its name from FSGS to Red Elephant- We end by chatting about a few of Cristina’s favorite projects, like Pegasus Park, and all of the considerations that go into making sure a signage project is beautiful, functional, and code compliant>>>Connect with Cristina:Red Elephant Website: https://www.fsgsgraphics.com/Pegasus Park: https://www.fsgsgraphics.com/portfolio/pegasus-park/>>>Connect with Architectette:- Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.architectette.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Learn more)- Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @architectette⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (See more)- Newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.architectette.com/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Behind the Scenes Content)- LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Architectette Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Page and/or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Caitlin Brady⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>>Support Architectette by leaving us a rating and review!>>>Music by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AlexGrohl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pixabay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.