015: Facebook as Marketing Consultant? [Topic Data Review]

Episode 15 of The Heart Of Marketing podcastwith Jayme Soulati and John Gregory Olson is chock full of current news about Facebook advertising, it's new Topic Data feature as well as YouTube's new content ID and Google's news about responsive websites by April 21, 2015. Facebook is now a pay-to-play platform. To get more page likes, you need to buy them. To get attention to a post, you need to throw cash and boost it. What is the best option for your company as it tries to grow its Facebook presence? YouTube has a new Content ID program in beta. Ensure all of your created video is copyrighted with your ownership and there is no stealing of others' works. It's now easier to make a claim against a plagiaristic company. Google is set to penalize websites April 21, 2015 for not being responsive. Ensure your site is mobile friendly. You can learn more from hands-on experience in this episode. About The Hosts John Gregory Olson is a digital marketing professional who rescues organizations from poor or failed marketing. He brings corporate and agency experience to how he engages on The Heart Of Marketing podcast. John is a blogger and available on Twitter at @digitaljgo. Jayme Soulati is president of Soulati Media, Inc. She blends core public relations with marketing and integrates content, social, and digital into campaign strategy.