#015: Jeff Church on building the nation’s fastest growing beverage brand, taking risks, and living life before you retire.

Jeff Church is a seasoned entrepreneur and current CEO and founder of Rowdy Energy, where he’s partnered with NASCAR cup series champion, Kyle Busch to disrupt the energy drink market with a cleaner, better for you energy and hydration drink. Check it out at https://rowdyenergy.com/ Previously he co-founded and served as CEO for Suja Juice, an organic cold pressed juice company that exploded onto the scene in 2012. Suja grew from 0 to 140 million/ year in revenue in 7 years. In 2014, Forbes ranked Suja the third most promising company in America, and in 2015, Suja topped the Inc 500 list of the fastest growing food and beverage company in america, ranking 13 overall. Jeff was named Ernst and Yong Entrepreneur of the year and BevNet Person of the year in 2015. We dig into the Suja story, talk about his journey into entrepreneurship, philosophies in business, and crazy life experiences like running ultramarathons and climbing 5 of the 7 summits. I hope you enjoy this convo with my dad, Jeff Church