EPISODE · Jun 2, 2021 · 34 MIN
#015: Kitchen Side: Should You Hire Writers or Subject Matter Experts?
from The Long Game · host Karissa Barcelo, Alex Birkett, Allie Decker, David Ly Khim
Subject matter experts (SMEs) offer a valuable perspective and dose of credibility to any content marketing program. On the rare occasion you can find an SME who also happens to be an excellent writer, it’s the equivalent of hitting the content jackpot. Other times, you have to figure out different ways to leverage the expertise of busy SMEs. So when will a regular writer suffice, and when do you need an expert? On this episode of Kitchen Side, Alex, Allie, and David put their heads together to break down strategies that are rooted in their own past experiences. You can find show notes here.Connect with Alex on Twitter or LinkedInConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedInCheck out Omniscient DigitalAllie Decker - Head of Content Marketing - KloudioListen to more episodes of The Long Game podcast
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What this episode covers
Hear the pros and cons of each approach, and ways to get the best of both worlds with writers and subject matter experts.
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#015: Kitchen Side: Should You Hire Writers or Subject Matter Experts?
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