015 | Michael Freeman: Harnessing the Power of Customer Advocacy

In this episode of GTM Secrets, join host Stephen Lowisz as he delves into the eclectic career of Michael Freeman, the VP of Marketing at Airbase. Michael shares his unique journey from the world of supply chain to becoming a leader in the marketing sphere, exploring his seamless transition into the SaaS industry. With a wealth of experience across different sectors and geographies, Michael offers invaluable insights into crafting effective go-to-market strategies for B2B SaaS companies. Tune in to discover the critical importance of understanding market dynamics and how brand building can significantly reduce friction throughout the sales process. Michael discusses his hands-on approach to leveraging technology in marketing operations and shares lessons learned from building successful marketing teams from the ground up. Furthermore, he highlights the power of customer advocacy as a tool for brand amplification. This engaging conversation is part of the GTM Secrets podcast series, where industry leaders from various fields share their expertise on go-to-market strategies. Whether you're a marketing professional or simply interested in the ever-evolving world of SaaS, this episode offers a wealth of knowledge and inspiration.