015 - Multifamily Marketing & Leasing Synergy with Katie Nelson | PropTech & Leadership Insights

PropTech & Leadership Insights with Janet Rosseth and Katie Nelson Are you ready to find your 1% improvement in multifamily marketing and leasing strategies? Welcome to another episode of Optimized: A Marketing Performance Podcast! Our host Janet Rosseth engages with Katie Nelson, VP of Marketing at CAPREIT, to discuss multifamily marketing, leasing synergy, and technology integration. From managing a remote team to leveraging AI and data analytics in marketing strategies, Katie shares insights on how her small but mighty team maximizes efficiency across CAPREIT's 10,000+ unit portfolio. Join us as we explore how CAPREIT keeps up with rebranding trends, navigates the complexities of multifamily websites, and utilizes multi-channel campaigns, including influencers, to reach targeted markets. Plus, Katie opens up about leadership, work-from-home dynamics, and how she optimizes her personal and professional life. If you’re in the multifamily space or simply seeking inspiration to optimize your own strategies, this conversation is worth your time! Did you enjoy today’s episode? Please like, comment, and share! Don’t forget to subscribe to our podcast on Spotify or Apple Podcasts and explore other great content on the  @MultifamilyMediaNetwork  YouTube channel. Your support helps us continue bringing you the best insights in multifamily.