015 Rooted in Excellence: Maggie Flurschutz on Branding, Culture, and Creativity at Baltusrol Golf Club

In this episode, Justine Cook sits down with Maggie Flurschutz, Director of Retail at Baltusrol Golf Club, to explore her journey from PGA Professional Golf Management student to leading one of the most recognized golf shops in the country. With deep ties to the game and a passion for merchandising, Maggie shares the branding and retail strategies that have helped Baltusrol earn consecutive Top 10 Best of the Best AGM Platinum Awards. Tune in as they discuss the club’s celebrated retail culture, the impact of its brand book, and innovative programs like Members Only microsites and Member Guest raffles. From vendor partnerships to member engagement, this episode is full of insights for anyone looking to elevate their retail game.