015 The Road to Sports Marketing Success with Josiah Seetoo

In this episode of the Sports Business Leaders Podcast, Justin sits down with Josiah Seetoo — Athlete Marketing and Event Strategist at SBL and a rising force in the sports business world. Josiah shares his journey from being a lifelong sports fan to becoming a strategic voice in athlete marketing and event execution.They dive into Josiah’s leadership experience at Penn State, including his work with MICS and the Penn State Sports Business Conference. With the first-ever SBL State College event coming up on April 15th, Josiah offers a glimpse into what’s next for college sports business leaders and why now is a pivotal moment for innovation in the space.Whether you're building a brand, navigating NIL, or just passionate about the future of sports, this episode is packed with insights and inspiration.