#015: Thomas Kolster on The Unmarketing Code for Meaningful Brands

Let's know what you liked and learnt! Thomas Kolster is the Founder and Creative Director of Goodvertising Agency, one of the pioneers in turning environmental, societal and health risks into market opportunities where growing the bottom line goes hand in hand with creating better communities and a better planet.In this episode, Thomas speaks to Swami about the new Unmarketing Movement, why Sustainability has a Storytelling Problem, and his latest book, "The Hero Trap".🔗 Links & Resources:ContraMinds: https://www.contraminds.comSubscribe to our Newsletter: https://blog.contraminds.com🎧 Listen on Podcast Platforms:Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2YApple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972Follow ContraMinds:Twitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds