015: Using Humor In Your Marketing w/Amy Harrison

Does humor sell? Well sure, think back so campaigns like the classic VW ads to Dollar Shave Club. Humor definitely works when done right. In this episode Amy Harrison will teach you how to incorporate more humor into your marketing. She’ll also give you ways to improve your copywriting – with techniques such as using contrast, and watching out for umbrella terms.This episode is definitely for anyone looking to make their marketing material more compelling.Listen Now!Don’t forget to subscribe on iTunes!Linkshttp://harrisonamy.comhttp://unbounce.com/call-to-action-conference/https://www.youtube.com/user/littleunred1http://www.bridea.co.uk/http://harrisonamy.com/umbrella-terms-copywriting/https://www.reddit.com/http://www.montypython.com/http://www.poopourri.com/https://louisck.net/http://www.timwasher.com/https://youtu.be/zmq_sYXu64w (Jeff Goldblum lighting commercial)http://www.bigbrandsystem.com/creating-product-names/http://writewithinfluence.comPeopleAmy HarrisonRhea DrysdaleJerry SeinfeldMike BirbigliaMike BrunyAgendaAmy’s Day-to-DayAmy TV?The ‘Sesame Street’ of Content MarketingCopywritingContrastTips to establish contrastComparative value“People will invest in change”Umbrella Terms“But what do you do?”Qualify your slogan/marketing languageAdvice to MarketersShow examplesExperiment with the medium and messageGet to know your audienceHumor in ContentDon’t force it – find your style of humorBenefits of humor“You don’t want to undermine what YOU do”Naming ProductsDrawing parallelsSplicing two wordsVenturing Outside Your IndustryDoes it overlap with your target market?Guest postingMeasuring Success of Content MarketingGauge via number of email subscribersThe post 015: Using Humor In Your Marketing w/Amy Harrison appeared first on Evolving SEO.