016 / Audrey Crane

Even though their end goals are often the same, business professionals and creative teams speak vastly different languages in the conference room, making productive communication seemingly impossible at times. Experienced designer, researcher and author, Audrey Crane draws on her years of experience in Silicon Valley to break this language barrier in her new book, "What CEOs Need To Know About Design". Listen in as she showcases the power of design in the world of business while giving CEOs the inside-scoop on how to harness the strength of their creative teams. Don’t miss this conversation as her book has been described as the “secret weapon” in building brilliant consumer-driven products and services.