016: Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard

<span class="TextRun SCX48707444 NormalTextRun SCX48707444" lang="EN-US" xml:lang="EN-US">Get to know <span class= "TextRun SCX48707444 NormalTextRun SCX48707444" lang="EN-US" xml:lang="EN-US">Nicole <span class= "TextRun SCX48707444 SpellingError SCX48707444" lang="EN-US" xml:lang="EN-US">Najafi<span class= "TextRun SCX48707444 NormalTextRun SCX48707444" lang="EN-US" xml:lang="EN-US">, founder of Industry Standard, <span class="TextRun SCX48707444 NormalTextRun SCX48707444" lang= "EN-US" xml:lang="EN-US">a direct to consumer denim brand founded by Nicole <span class= "TextRun SCX48707444 SpellingError SCX48707444" lang="EN-US" xml:lang="EN-US">Najafi <span class= "TextRun SCX48707444 NormalTextRun SCX48707444" lang="EN-US" xml:lang="EN-US">to deliver premium quality (the industry standard…) denim without a higher price point. Industry Standard jeans are designed in New York and made in the denim district of LA, using Cone Denim from North Carolina. <span class= "TextRun SCX48707444 NormalTextRun SCX48707444" lang="EN-US" xml:lang="EN-US">Rita & Nicole talk about the process of launching Industry Standard when coming from a digital marketing background, the conscientious compromises we make every day, and about <span class= "TextRun SCX48707444 NormalTextRun SCX48707444" lang="EN-US" xml:lang="EN-US">focusing on real, thoughtful products – and relationships – while building your business. <span class= "EOP SCX48707444">