016. Is Wine a Dying Breed? A Realistic Picture of the Alcohol Industry

Drop us a line or voice note!We’re digging into a huge question being posed right now: what’s the future of the wine and alcohol industry? Is it truly a dying breed?As wine industry insiders, we’re exploring the current state of the wine world and spilling ALL the tea (or wine, we should say) in the process.The world is facing the biggest lack of wine consumption we’ve ever seen. From younger generations (particularly Gen Z) exploring alcohol-free lifestyles and wine alternatives to global financial woes, to marketing challenges that have made wine appear snooty and unapproachable. This industry is seeing some truly unprecedented things—and let's be real, it’s hurting.This chat extends to climate change impacts, government regulations, and marketing strategies aimed at reviving interest in wine. But there’s a huge social and historical component to wine, too, that needs to be addressed and acknowledged.We’re divulging some huge misconceptions to help inspire people to give wine a second chance. Because believe it or not, it deserves it!Episode sources:https://www.svb.com/trends-insights/reports/wine-report/https://www.winebusiness.com/news/article/286917Download our free guides! https://tastetoasttravel.com/freebieConnect with us and learn more:Instagram: https://www.instagram.com/tastetoasttravel_Website: https://tastetoasttravel.com/Email: [email protected] our mailing list: https://tastetoasttravel.myflodesk.com/subscribeLeave us a voice note! https://www.speakpipe.com/TasteToastTravelEnjoy 15% off at Wine Girl with Tara's discount code! Use this link and code WINE15 when you shop: https://shopwinegirl.com/?ref=tastetoasttravel