#016 - O desdobramento de branding no marketing de experiência (com Giu Tosi - Ambev)

from Branding em Tudo · host Galileu Nogueira

O grande desafio de construir uma marca não é só desenhar seu plano de branding, mas sim, tornar esse plano real e executável para o dia a dia com o consumidor. E foi isso que conversamos, eu e a Giuliana Tosi - gerente regional de patrocínios e marketing de experiência Ambev Sul - nesse episódio. Abordamos os desafios de desdobrar marcas nacionais e globais, os erros clássicos na contratação de assets (ativos) para ativações e construção de marca e ela deu uma série de dicas de como tornar a experiência nos níveis locais e regionais o mais próximo possível do que a marca quer construir. Já deixa suas 5 estrelinhas e manda o episóodio para o maior número de amigos possíveis, beleza? #branding #marca #ativacao #regionalidade #marketing #ambev ---- Lista de Espera - www.galileunogueira.com/bdp Não deixe de me seguir nas redes sociais. Acesse: Instagram - https://www.instagram.com/galileunogueira Linkedin - https://www.linkedin.com/in/galileu/ ---- Apresentação: Galileu Nogueira Edição de áudio e Sonoplastia: Pâmela Jucio Design: Mars Comunicação Redes Sociais: Brenda Barboni RP: Rebecca Sturki

What this episode covers

O grande desafio de construir uma marca não é só desenhar seu plano de branding, mas sim, tornar esse plano real e executável para o dia a dia com o consumidor. E foi isso que conversamos, eu e a Giuliana Tosi - gerente regional de patrocínios e marketing de experiência Ambev Sul - nesse episódio. Abordamos os desafios de desdobrar marcas nacionais e globais, os erros clássicos na contratação de assets (ativos) para ativações e construção de marca e ela deu uma série de dicas de como tornar a experiência nos níveis locais e regionais o mais próximo possível do que a marca quer construir. Já deixa suas 5 estrelinhas e manda o episóodio para o maior número de amigos possíveis, beleza? #branding #marca #ativacao #regionalidade #marketing #ambev ---- Lista de Espera - www.galileunogueira.com/bdp Não deixe de me seguir nas redes sociais. Acesse: Instagram - https://www.instagram.com/galileunogueira Linkedin - https://www.linkedin.com/in/galileu/ ---- Apresentação: Galileu Nogueira Edição de áudio e Sonoplastia: Pâmela Jucio Design: Mars Comunicação Redes Sociais: Brenda Barboni RP: Rebecca Sturki

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#016 - O desdobramento de branding no marketing de experiência (com Giu Tosi - Ambev)

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This episode is 47 minutes long.

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This episode was published on May 3, 2022.

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