016 - Psychographics for Non - Profits: How To Better Reach Potential Donors and Supporters

Non-profits, charities, foundations, and NGOs are businesses too. And like any business, they need to find ways to raise funds, grow their network of supporters, and stay relevant in the world. In order to do this, many non-profits have turned to psychographics.  In today's episode, David will be talking about psychographics, what it is, and how you can use psychographics to make your fundraising efforts more successful. Check out the show notes by visiting https://wowdigital.com/016