016 - [SERIES] The First Year Files: Marketing Basics... It Doesn't Have to Be Complicated!

Hi friends, Alex and Grace here! In this episode, we're diving into practical, no-fluff strategies to kickstart your marketing in your first year of business. Whether you're just getting started or feeling overwhelmed, we've got real-world tips to help you build visibility, attract local clients, and grow confidently without overthinking every post.In this episode:Why focusing on Google and local SEO is your first step to discoveryHow to leverage reviews to boost search rankings and trustWhy consistent engagement beats viral content every timePractical social media tips for organic growth on Instagram, Facebook, and TikTokThe importance of showing the human side of your creative businessTools like Canva for easy content creation and schedulingThe strategic role of vendor collaborations and local community groupsWhy paid ads aren’t your first priority but can be a future stepHow to create content that resonates by sharing behind-the-scenes and client experiencesResources & Links:Jordan Dooley’s Story Visuals Course – Instagram strategies for stories & carouselsExtra tips from us:Show up as yourself. Authenticity drives trust and conversions.Focus on building relationships with vendors and community groups for ongoing referrals.Don’t get stuck on feed perfection—share behind-the-scenes, process, and personal stories.Consistency and engagement are the secret sauce; virality is a bonus, not the goal.Use free tools and resources to stay consistent without overwhelm.Remember, this game is a marathon, not a sprint. Prioritize foundational strategies like Google & reviews, be consistent in showing up, and let the right clients find you naturally. We can’t wait to hear about your first wins!Y'all got this — keep showing up with heart, and the clients will come. Talk soon!Send us burning questions, topic ideas, and things you’re loving about the podcast!Connect with Alex & Grace:Alex - WebsiteGrace - WebsiteEducation:Grace - 1:1 CoachingMust-Have SystemsWebsite - PixiesetCRM - HoneybookSocial Media ManagementArisa Haus Creative Marketing AgencyGrace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.