016商业故事会:262亿店王德基,破局逆袭之路 episode artwork

EPISODE · Mar 23, 2026 · 8 MIN

016商业故事会:262亿店王德基,破局逆袭之路

from 商业故事会

本期节目深入探讨了德基广场如何从烂尾楼逆袭成为全球销售冠军的传奇故事。节目主持人与嘉宾分析了吴铁军的决策过程,包括如何回购小业主铺位、引入国际大牌、并创新性地将艺术与商业结合。德基广场的成功不仅体现在销售上,更在于其独特的文化体验与战略布局。通过多品牌、多业态的模式,德基广场激活了南京的商业生态,提供了新的市场范本。节目结束时,大家对德基未来的发展充满期待。00:02:06:德基广场:南京商业新地标!吴铁军的冒险精神和果断决策成就辉煌历程!00:04:07:德基广场:品牌独特价值的典范,商业界的领军者00:06:10:南京德基广场:品牌手电、艺术体验空间与沉浸式街区的结合00:08:13:德基广场:创新与坚持的行业传奇!

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016商业故事会:262亿店王德基,破局逆袭之路

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