017: Applying Digital Ethology To Your Content Strategy Process w/Rhea Drysdale

“What content should I create?” You may ask yourself this often, but the answer isn’t always that obvious. Rhea breaks down how applying “digital ethology” can inform your content ideas. You’ll learn what people really mean when they search Google for “how big is an eggplant?” and why that matters to your content strategy.We also chat a little about PR, reputation management and the pros/cons of using an SEO tool vs hiring an agency.Rhea Drysdale is the CEO of Outspoken Media and speaker at leading industry events like MozCon, SMX, Searchlove and featured in publications like The Wall Street Journal and CNN Technology.Listen Now!Don’t forget to subscribe on iTunes.Linkshttp://outspokenmedia.com/http://www.slideshare.net/rdrysdale/applying-digital-ethology-to-content-strategyhttps://moz.com/blog/personas-understanding-the-person-behind-the-visithttp://www.slideshare.net/rdrysdalehttp://outspokenmedia.com/press/http://outspokenmedia.com/seo/seo-budgets-seo-platforms-vs-people/https://medium.com/athena-talks/the-female-market-s-fear-of-marketing-16a5a370a575#.8jcb413aqhttp://www.pubcon.com/https://moz.comPeopleRhea DrysdaleJane GoodallMike KingBill SlawskiPearl HigginsAgendaContent StrategyContent ethologyWhat content should be createdClient GoalsCreating personasIdentify query intentQuery typesGoogle as an ‘answer provider’Using language that consumers use10x ContentBe ‘the authority’How Google determines an expert sourcePress/PRHas to be targetedYou must have something to sayReputation ManagementSuppression vs removalPlatforms vs PeoplePlatforms ever the better choice?Employees’ Personal BrandWomen in MarketingThe ‘middle’ woman  The post 017: Applying Digital Ethology To Your Content Strategy Process w/Rhea Drysdale appeared first on Evolving SEO.