017 - Branding Buzzwords and Terminology

Here we are in 2022. Are customers as swayed by the wording on the bottle as they are by the complete package of design, brand notoriety, accolades, if it’s in the “top shelf” section of a store, or other factors at play when making a decision of what to buy?  We hit on: The gravitation towards non-Kentucky, state-specific Straight Bourbon Whiskies Stigma dissipating around blended products Demographics and can you easily market to different segments Breaking down things such as extra-aged or defining sweet vs sour mash on the label Is price more of a factor than what is on the bottle? and much more. For questions or topic requests on upcoming episodes, email us at [email protected].