#017: Kitchen Side: How Do Growth and Content Overlap?

from The Long Game · host Alex Birkett, Karissa Barcelo, Allie Decker, David Ly Khim

If you’re new here, Kitchen Side is a series where we take you behind the scenes at Omniscient Digital to hear the conversations, brainstorms, discussions and inner workings of our content marketing agency. In this episode, we talk about the relationship between content marketing and growth. How do the two functions interact in organizations? Does content play a fundamental role in growth? Or is it separated by metrics or organizational structure? As an agency goaled on performance metrics, we find that the two are intertwined and synergistic. We dive into this and explore solutions to get you more out of your content program. The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Episode metadata supplied by the publisher feed · Published Jun 22, 2021

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What this episode covers

Here's our discussion on the relationship between the two, and solutions to intertwine them in a synergistic way to help you get the most out of your content program.