#017 Making sense of Data and Google Analytics 4 with Steph

How can marketing managers adapt to the changes of GA4 and analysis data?  What are the advantages of GA4? How can people who aren’t data experts make the most use of the data?A year from now, your website tracking is going to stop. There’s no way around it, its going to happen.In this episode, Steph Scicluna, our very own Head of Marketing, joins us to tell us exactly what to do about it: what is GA4, how to transition from Universal Analytics to GA4 and much more about how to use data to grow your business.