017 | Michael Fertman: Go-To-Market Strategies for SaaS Success

In this engaging episode of GTM Secrets, host Stephen Lowisz sits down with Michael Fertman, a seasoned B2B marketing professional with a wealth of experience across startups and enterprise environments. Dive deep into the intricacies of go-to-market strategies as Michael shares invaluable insights from his extensive career in product and brand marketing. Discover the crucial differences between product marketing and general marketing, and learn why brand building is essential for long-term success. Michael also shares how his passion for improv and stand-up comedy has honed his marketing skills, offering unique perspectives on storytelling and audience engagement. Whether you're a startup enthusiast or a SaaS marketer, this episode is packed with actionable advice and thought-provoking insights. Don't miss the opportunity to connect with Michael Fertman on LinkedIn to continue the conversation!