017 - Peter Robinson - Kids Entertainment & Gaming

Pete is an experienced consultant, specialising in new technology, kids entertainment, ethical marketing to kids and education (and where possible screwing all those things together). Within his role at Dubit, Pete has developed a firm knowledge of young people, their attitudes and behaviour, with a strong focus on media consumption and how it is evolving. Pete is a regular speaker at research and kids entertainment conferences on topics such as emerging technology, social media, video consumption, entertainment brand strategy and wider children's media habits. Ian Farrar and Peter Robinson discuss:- YouTube Kids Ethical Marketing Coding for Kids Gaming Habits Pete Robinson can be found at www.dubitlimited.com and www.wearvr.com Pete's recommended reading: •Paco Underhill •Malcolm Gladwell •Google Ventures - The Design Sprint Show Sponsors:- Newarc Ltd , a designer and manufacturer of inverter welding power sources was established over 40 years ago and has grown its national and international markets by supplying the Oil & Gas, infructructure, shipbuilding and general fabrication sectors with welding power sources. The main areas which we export to include the Middle East ( UAE, Saudi Arabia, Qatar); Far East ( Singapore, Malaysia, Indonesia) and Caspian Region ( Azerbaijan).