#017 Por que Atender Bem no Brasil É Tão Difícil? | com Neli e Lu (CX)

from Era Uma Vez Podcast | CX, Inovação & Marketing · host Era uma vez Podcast

No episódio #017, recebemos Neli, advogada com carreira no Itaú e especialista em CX com foco jurídico, e Lu, consultora de jornada do cliente com passagens por grandes BPOs e pelo Instituto Cliente Feliz, para uma conversa urgente e provocadora sobre o que pouca gente fala: a relação entre atendimento, lei e experiência do cliente.De multas milionárias por contratos malfeitos à aplicação de inteligência artificial no atendimento, este episódio abre os bastidores daquilo que destrói (ou salva) a reputação das empresas.Nesse episódio imperdível, falamos sobre:⚖️ Como a lei pode sabotar (ou proteger) sua experiência do cliente🚨 O erro jurídico que pode custar R$ 3 milhões para sua empresa🤯 Por que o cliente prefere um atendimento invisível a ser encantado🧠 O impacto da neurociência nas decisões de compra (e nas crises)🤖 Quando usar chatbot, IA ou humano — e como fazer isso certo🔥 O papel do colaborador na era da hiperpersonalização📉 Por que a maioria dos atendimentos ainda falha no básicoMais do que um episódio sobre CX, é um alerta para líderes, gestores e empreendedores que querem evitar crises e construir jornadas de verdade — com empatia, clareza e inteligência.Podcast produzido por ERA — Atenda mais e melhor por voz, mensagem e IA.🔗 Acesse: https://era.com.br

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This episode is 1 hour and 14 minutes long.

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This episode was published on May 7, 2025.

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