017:The #1 Most Effective Marketing Strategy that Most Advisors Are Missing Out On…And How To Get Started in VIDEO episode artwork

EPISODE · Mar 1, 2022 · 30 MIN

017:The #1 Most Effective Marketing Strategy that Most Advisors Are Missing Out On…And How To Get Started in VIDEO

from The Efficient Advisor: Tactical Business Advice for Financial Planners · host Libby Greiwe

Okay so what’s on tap for today? Today we are diving into the #1 marketing trend you cannot ignore for 2022… that has low cost to entry, is crazy effective, and can be done easily…  and music to MY ears…can be a system or process in your marketing funnel!I’m talking VIDEO. But before you turn this podcast off and say “no way!” I don’t have the time, budget, or even the wherewithal to get started using video… hear me out! Even if you’ve got a tough compliance department… I got you today okay? Remember, my goal is to help you do this effectively and efficiently on any budget.81% of Businesses increased their sales using video in 202186% of businesses increased their lead generation using video in 2021 93% of businesses increased their brand awareness in 2021 So, that’s impressive… but here’s what’s even more important for you to consider: 96% of people have watch an “explainer video” to learn more about a provided service – including financial planning services86% of people have been convinced to buy a service by watching a brands video. So 96% watch to learn and then 86% are convinced by this video. Wow.And get this… 73% of consumers said they prefer to learn about a service via video.Do you hear these results!? This is why you cannot ignore video.In today’s episode:1️⃣  How to do video on a really, really low budget2️⃣  How to reuse your content in 10+ different ways to build your brand3️⃣  Ways to create a system to do it quickly and easily4️⃣  Some specific things you’ll want to know before you hit record for the first timeAnd of course so much more. I think you’ll really be excited by how easy, quick, and budget-friendly a video content strategy can be!--------------------------------------Link to Wyzowl 2022 Video Marketing Statics SurveyEquipment Suggestions:Tripod Cell phone holder for tripod Ring Light External MicCheck out more FREE resources and our FREE video library at http://www.theefficientadvisor.com Looking for all the resources from this episode? Check out this episode’s webpage for show notes, transcripts, downloads and more! Register for the Quin x Efficient Advisor Show & Tell HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE!   Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

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Okay so what’s on tap for today? Today we are diving into the #1 marketing trend you cannot ignore for 2022… that has low cost to entry, is crazy effective, and can be done easily… and music to MY ears…can be a system or process in your marketing funnel! I’m talking VIDEO. But before you turn this podcast off and say “no way!” I don’t have the time, budget, or even the wherewithal to get started using video… hear me out! Even if you’ve got a tough compliance department… I got you ...

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