#017 Trevor Crane - Why everyone should publish a book to grow their business

In today's episode of the Idea to Value Podcast, we talk with 10-times Bestselling Author Trevor Crane about what it takes to write a book to take your business to the next level. https://www.ideatovalue.com/podc/nickskillicorn/2017/07/podcast-017-trevor-crane-everyone-publish-book-grow-business/  Trevor helps people from all walks of life not only gain the confidence and tools to publish their book, but to do it in a way that it is highly likely to become a bestseller and turbocharge their business. Topics covered in this interview: * All of the things which prevented him from getting his first book published (02:00) * The importance of getting help (03:30) * Why journaling doesn't work (06:00) * How the most important thing is to truly decide to get it done and committing to it (07:30) * Why you should declare to the world that you will get it done (08:00) * Why you should write a book at all, to help your business (10:30) * The worst way, and best way, to make money as an author (15:00) * How you find out what people are interested in and turn it into a bestseller (16:30) Links mentioned in this episode: Get Two FREE books about getting your book done, by signing up here: http://www.trevorcrane.biz/  Bonus: This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/  https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr