017: Using Data to Grow Revenue (without any more leads) with Jon Torrey

Jon Torrey is the co-founder and Director of Marketing at SearchLight, a data and analytics company in the Home Services vertical. SearchLight first started as a digital marketing agency, but realized there were gaps with accurately tracking revenue generated by various marketing channels. The team and company fully pivoted into developing this software and have spent the last half-decade building their solution from the ground up specifically for trade businesses. In today's interview, Jon dives into: Why you don't need more leads. How to close more unsold estimates. What metrics you need to be tracking. Why you might have a sales problem and not a lead problem. Ready to get your business financially on track? Book a call with me today to learn how a CFO can transform your business: https://thebluecollaradvisors.com