017: Who Needs a Couch? Let’s Get Tailors!

In this episode we explore the interesting success story of Lomar thobes with it’s founder Loai Nasseem. No success story is complete without failures. Loai tells us his failures that led to the success of Lomar. PS: From a fashion design point of view, the Saudi thobe stayed unchanged for decades. At the turn of the century Lomar spearheaded a cultural shift in thobe designs by making them more functional, hip, and modern. Revolutionizing a cultural dress and making it mainstream is no easy task, and that is the main reason we decided to talk to Loai.     70% Arabic – 30% English