Back Bars & Cocktail Menus: from being visible to driving rotation | Part 2/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway) | 018

Join The Maffeo Drinks Substack for Episode Analysis!This is the second part of the chat between Chris Maffeo and Adrián Michalčík. He is the Global Winner of the Diageo WorldClass 2022 and Global Top 6 in 2016. He is the Director of Mixology at Pier 42 in Oslo. Main topics discussed: • What happens after selling the first bottle to a bar • How to drive rotation in bars • Visibility: Back bars, beverage menus, and cocktail menus • Support bars with physical and development tools • Being specific vs. versatile on a target occasion About the Host: ⁠⁠⁠⁠Chris Maffeo⁠⁠⁠  About the Guest: ⁠⁠⁠⁠⁠Adrián Michalčík⁠ This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.