018 Crafting an Iconic Retail Experience: Heather Hadley on Strategic Buying at Haggin Oaks

In this episode of The Fairway to Retail Success, Justine sits down with Heather Hadley, Senior Buyer and Merchandise Manager at the award-winning Haggin Oaks Golf Super Shop in Sacramento, California. A Certified Retail Manager and longtime AGM member, Heather shares how she blends trend awareness, customer insight, and data-driven decisions to create a standout shopping experience. From curating vintage collections to maximizing vendor relationships and trade show strategies, Heather offers practical takeaways and inspiration for buyers at every level.