018 - Does Knowing the Source Matter?

What this episode covers

Does knowing the source matter? Where the product in the bottle is distilled, the mashbills, the percentages of this grain and that grain, this component or that component… why is the whiskey industry always clamoring for all the details? Can we be over-transparent? Is this the natural evolution? We hit on: Does knowing the source today matter as much as knowing the source 5 years ago? 10 years ago? What is the biggest factor that has people caring? Is it price? Is it elusiveness? Is it because someone says it should be sought after? What makes some brands desirable sourced brands and others slept on? In what ways does knowing the source inaccurately shape our buying decisions? and much more. For questions or topic requests on upcoming episodes, email us at [email protected].

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Frequently Asked Questions

How long is this episode of Behind the Pursuit: From Bourbon to Brand?

This episode is 1 hour and 0 minutes long.

When was this Behind the Pursuit: From Bourbon to Brand episode published?

This episode was published on August 17, 2022.

What is this episode about?

Does knowing the source matter? Where the product in the bottle is distilled, the mashbills, the percentages of this grain and that grain, this component or that component… why is the whiskey industry always clamoring for all the details? Can we be...

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