018: Johnathan Dane on PPC, Sardines vs Whales & Why CPC Doesn’t Matter

Johnathan breaks down PPC concepts in a clear, understandable way – better than almost anyone else I’ve heard. Maybe you’ve “tried” PPC in your business and though it “didn’t work”, or maybe you’ve been doing SEO and want to get into PPC, or maybe you’re looking for an additional source of high quality traffic.You’ll learn about why Johnathan think CPC and quality score doesn’t really matter (not in the way you think they do). He’ll explain “Sardines vs Whales” in search marketing, caring about the details and lots more.This episode is a must listen. MUST.Listen Now!Don’t forget to subscribe on iTunes.Linkshttps://klientboost.comhttp://unbounce.com/ppc/why-adwords-works-for-everyone-but-you/https://klientboost.com/ppc/adwords-strategy/http://unbounce.com/author/johnathan-dane/https://www.upworthy.com/https://www.buzzfeed.com/http://unbounce.com/ppc/doing-adwords-wrong-make-it-right/https://www.entrepreneur.com/article/252816https://slack.com/https://klientboost.com/cro/landing-page-forms/https://www.searchenginejournal.com/adwords-competitors-making-money/160356/http://blog.ispionage.com/search-marketing-agency-interview-johnathan-dane.htmlPeopleJohnathan DaneGary VaynerchukAgendaCompany day-to-dayPPC Ad Misalignment“PPC Didn’t Work”Attracting traffic, converting traffic, and closing a saleDanger of Wasting MoneyStarting the Process“How are you judging success?”Ad Spend is Arbitrary NumberClients spend on average 5k per monthMetrics to MeasureCost per Click and Quality Scores don’t matterCost per acquisition (so you can be more aggressive with bidding)Sales rate per keywordWhales vs. SardinesKnow which keywords (and platforms) invite the best opportunitiesData from AdWordsSearch term vs keywordMatched search queryTracking templateUse the Data to Optimize Sales vs ConversionsCreating TitlesFirst started writing for UnbounceEvoking emotion“Attention is the ultimate courtesy”Replying to Blog CommentsI Want All of the Pages on My Site to Kick AssAbout Us page“Caring about the details is a trust builder”Ask Clients Annoying Questions to Build TrustLanding PagesMistakesThe post 018: Johnathan Dane on PPC, Sardines vs Whales & Why CPC Doesn’t Matter appeared first on Evolving SEO.