018 — Start To Finish: How We Design And Market Our Products

A lot of people asked for it, so we did it. In this episode, our digital director Will goes deep with our Creative Director V on the inner workings of how our clothing collections are put together. From the budgets and range planning all the way to marketing. This gives you an insight into the depths we go to put each garment together, which you probably weren't aware of. From how we chose the fabrics, how we pick the trends, how we decide which garments to cut in the sampling stage, and how we bring the clothes to market. For all those in the industry or those that are interested in the behind the scenes of how a fashion brand works, you will find a lot of value and enjoyment in this episode. Enjoy.