018: Twitter Chat Engagement Strategy [Case Study]

In this Episode 18 of the Heart Of Marketing podcast, I wax poetic about being a Twitterholic as my co-host, John Gregory Olson of JGO Digital, gamely assists and tosses me a few questions to further enhance my six-year-old Twitter knowledge. Seriously though, this episode is a reminder how to work the gears of Twitter to inject a dormant stream with followers, energy, authoritative content, and more. My name is Jayme Soulati, and as a solopreneur at Soulati Media with a virtual team, Twitter has been my fave social media channel. Yet, much has changed since the days of banter in early 2009 when everyone suffered from the recession. It's now a constant effort to get attention from a stream that feels dead. And, without that attention, it is dead. In this episode, John and I share expertise on how to take an extremely dead Twitter strategy into a robust, results-producing social media channel. It takes a plan with objectives, time to research, engagement, authoritative content, and a drive to the finish. Then you rinse and repeat. Twitter Basics For An Event Strategy In this particular episode, what I share are tips to prepare for a Tweet Chat during a national media broadcast. The strategy that unfolds is a phased approach from research to engagement to the invite and the live event. Be sure to listen and ask questions of John and I. We bring extensive background and experience in Twitter – the organic Twitter, not advertising on Twitter. Ask The Heart Of Marketing A new feature you can find right here on John's website at JGO Digital is audio-recorded questions. John installed Speak Pipe, an app that lets listeners record a question for the podcast. We're pretty jazzed about it, so please do head over there and pose a question? We'll cover it in a future episode! About The CoHosts John Gregory Olson is a digital marketer extraordinaire. He is a consultant who brings expertise from the corporate and agency worlds. He is also a detailed strategic planner who methodically covers every aspect of campaign creation. John rescues organizations from marketing failure. Jayme Soulati is president of Soulati Media, Inc. Since 2002, she's been with her own firm (for the third time), and prior she was with Chicago's esteemed PR firms including Ketchum, Corporate Technology Communications, PCI Communications, and Manning, Selvage & Lee. Want to pose a question right here? Email [email protected]. Thanks for listening!