#0188 – Humanizing your Brand with Deb Gabor

Today, I’m joined by Deb Gabor and we are talking about humanizing your brand. Deb is the founder of Sol Marketing, a consultancy that has led successful strategy engagements for some of the biggest brands in the world for almost 20 years. She is the author of a new book called Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty. I’m excited to have her on the show to talk about how we can differentiate ourselves and our companies by showcasing the humans behind our businesses. Show resources: Person-ality: Cultivate Your Human Authority To Ignite Irrational Brand Loyalty book Deb Gabor's website Sol Marketing's website Sponsors: Jeremy Clevenger Fitness The Sasquatch Flag Company The Fraternity of Excellence ____ Order my latest bestselling book, You Have the Watch: A Guided Journal to Become a Leader Worth Following Order my bestselling leadership book, All in the Same Boat - Lead Your Organization Like a Nuclear Submariner Order my bestselling leadership book, I Have the Watch: Becoming a Leader Worth Following Become a leader worth following today with these powerful resources: Subscribe to my leadership newsletter Follow Jon S Rennie on Twitter Follow Jon S Rennie on Instagram Follow Jon S Rennie on YouTube The Experience of Leadership book   Learn more about your ad choices. Visit megaphone.fm/adchoices