019 便利店改变我们,我们塑造便利店文化 episode artwork

EPISODE · Jun 17, 2021 · 50 MIN

019 便利店改变我们,我们塑造便利店文化

from 消费新知

身边开始出现越来越多的连锁便利店,我们也在里面不断解锁了新的网红食物和品牌。它像是一个老乐园,但换上了新装,各种崭新的体验目不暇接。我们这期节目聊了以下内容:3:52 关于便利店的回忆:中小城市的KTV便利店和大城市打工人的饭堂10:12 国内数量排名第一的便利店,目前的流行是送货上车16:28 便利店王炸-PB产品营销策略:从前很贵的饭团和现在便宜的盒饭,到底怎么定价的?22:29 开一家便利店要花多少钱?27:30 便利店美食网红化,你喝过便利店微醺吗?34:35 人工收银越来越少,会员数量越来越多38:33 孤独的年轻人在便利店解决餐食,是一部分人群进入低欲望阶段的侧影41:05 便利店和消费者的情感联结:食安,社区和家庭49:04 便利店可以是提供产品和服务体验的FMOT(First Moment of Truth,跟消费者接触的第一个关键时刻 )【编辑部的故事】最近你在便利店体验了新的商品或者服务吗?欢迎评论,跟我们聊一聊~【主播介绍】Neo曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话,很有意思Renee中年赋闲的消费者行为研究者「消费新知」天团首席女主播数据和推理小说都可以看很久很久

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019 便利店改变我们,我们塑造便利店文化

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