019 Creative Fuel: Reimagining Member Engagement with Ben Lorenzen

In this episode of The Fairway to Retail Success, Justine is joined by Ben Lorenzen, CCM, Creative Director at Champions Run in Omaha, NE and closing keynote speaker at the 2025 AGM Retail Conference. Ben is known for his imaginative approach to private club marketing, technology, and member engagement. He shares how thinking outside the box has helped his team reimagine how members connect with the club experience—from innovative retail concepts to standout cross-department collaborations. Tune in for a creative and practical conversation full of ideas to help merchandisers bring fresh energy to their retail strategy.