019 / Jes Wolfe

It’s no secret that young girls are severely underestimated and one of the biggest contributors to this social dilemma is the unrealistic narrative of female characters in the media all around us. Jes Wolfe, CEO of girl-driven edutainment company Rebel Girls, is on a mission to revolutionize girlhood by providing young women with real-life narratives of diverse and inspiring female role models and breaking the chain of male heroes in children’s books. With a goal to instil confidence in 50 million girls over the next 5 years, Jes's groundbreaking conversation teaches us the importance of creating media that is culturally accessible for all kids and how the stories we choose to tell foster inspiration and self identity in their young, bright minds.