01x11 | Entrevista a Juan Llobell, Director de Corporate Affairs en Moeve

Bienvenidos a un nuevo episodio del podcast de Merco, donde conversamos con quienes están detrás de las marcas con mejor reputación. Hoy nos acompaña Juan Llobell, Director de Corporate Affairs de Moeve, la compañía antes conocida como Cepsa.Vamos a hablar del poder de una transformación de marca, del avance en sostenibilidad real y de cómo se lidera la reputación desde una industria clave para el presente… y el futuro.Moeve es un caso muy vivo de cómo transformar una marca sin perder credibilidad y ganando coherencia.

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01x11 | Entrevista a Juan Llobell, Director de Corporate Affairs en Moeve

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