02: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand

This week on the Brand Your Passion Podcast, I was joined by Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours. She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared in the New York Times, Variety, HuffPost, and Forbes, and has interviewed the likes of Michelle Obama, Bill Gates, and Margaret Atwood.In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible.Links:Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challengeAriel’s Instagram: https://www.instagram.com/arielbissett/Books Unbound Instagram: https://www.instagram.com/books_unbound/The Reading Rush: https://www.instagram.com/thereadingrush/Read the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!