02: Conversations That Connect: Brooke Sellas on Building Relationships in Business

In this inaugural interview episode of the One Handshake Podcast, host Jillian Vorce sits down with Brooke Sellas, award-winning CEO of B Squared Media and author of Conversations That Connect.Together, they explore the power of authentic conversations in building trust, relationships, and business success. Brooke shares her journey of redefining digital marketing through social care, emphasizing the importance of vulnerability and proactive engagement over vanity metrics.With insights into social listening, AI’s role in connection, and lessons from her career, this episode sets the stage for meaningful dialogues that inspire both personal and professional growth.Check out Brooke's company, BSquared MediaConnect with Brooke via LinkedIn (make sure you tell her you heard this episode!)Explore the One Handshake Community Episode Transcription