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02 Did a Dancing Cow Ruin This Event Setup?

Episode 2 of the EVENT ABOUT IT: Event Marketing, Strategy & Business Growth podcast, hosted by Megan Martin, titled "02 Did a Dancing Cow Ruin This Event Setup?" was published on April 18, 2025 and runs 34 minutes.

April 18, 2025 ·34m · EVENT ABOUT IT: Event Marketing, Strategy & Business Growth

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In this episode of Event About It, host Megan Martin welcomes event industry trailblazer Will Curran for an honest, high-energy conversation that’s equal parts inspiring, insightful, and just plain fun. From living out of his car in 2024 to getting engaged at Crater Lake and buying a house, Will shares the highs, lows, and wild pivots of a year that reshaped his personal and professional life.​Will Curran is a renowned event technology innovator, founder of Endless Events, creator of the #EventProfs community, and host of multiple industry-leading podcasts, recently appointed as Vice President of Go-to-Market at Voxo Event AI where he’s excited to lead the charge in integrating AI-driven conversational intelligence into event technology.They explore Will’s decision to take a hiatus from his role at Visible, the major revenue wins he celebrated, and why he’s going back to his roots as a DJ, with fresh merch in tow. Megan and Will also unpack how AI is transforming event planning, why creativity still reigns supreme, and how to stay energized through change.Plus, you don’t want to miss the three must-listen segments that bring this episode to life:Scratch or Scam – where Will guesses real DJ names vs fake ones.Vent of the Week – where Megan and Will get real about marketing challenges in the event world.Event About It – where Will shares a wild, unforgettable story from his event career about dancing cows.What You’ll Learn:How to embrace AI as a tool, not a threatWhy humor and fun matter more than ever in eventsHow entrepreneurship is a journey of constant evolutionCreative ways to rebrand, reset, and rediscover your passionWhy collaboration and community are key to long-term successWhether you’re deep in the event game or just looking for inspiration to shake things up, this episode is a can’t-miss.Tune in, take notes, and don’t forget to laugh along the way.Connect with Will HEREHyper Space Light Cube⁠ HEREWatch Dancing Cows HERE⁠Connect with Megan ⁠HERE⁠Enjoyed the episode? We want to hear from you!Head over to ⁠eventaboutitpodcast.com⁠ to leave us a voicemail with your burning questions or your own Vent of the Week story to be featured in a future episode.While you're there, don't miss out on joining The Squared Squad, where you'll get exclusive access to bonus content, including:The Event About It After Show where Megan and her guests dive deep into their expertise to share with you.Behind-the-scenes insights and extended conversations with episode guests.Early access to new episodes, insider tips from top event pros and the chance to submit your questions to upcoming guest interviews.Subscribe, leave a review, and share this episode with your fellow event enthusiasts.

In this episode of Event About It, host Megan Martin welcomes event industry trailblazer Will Curran for an honest, high-energy conversation that’s equal parts inspiring, insightful, and just plain fun.

From living out of his car in 2024 to getting engaged at Crater Lake and buying a house, Will shares the highs, lows, and wild pivots of a year that reshaped his personal and professional life.

​Will Curran is a renowned event technology innovator, founder of Endless Events, creator of the #EventProfs community, and host of multiple industry-leading podcasts, recently appointed as Vice President of Go-to-Market at Voxo Event AI where he’s excited to lead the charge in integrating AI-driven conversational intelligence into event technology.

They explore Will’s decision to take a hiatus from his role at Visible, the major revenue wins he celebrated, and why he’s going back to his roots as a DJ, with fresh merch in tow. Megan and Will also unpack how AI is transforming event planning, why creativity still reigns supreme, and how to stay energized through change.

Plus, you don’t want to miss the three must-listen segments that bring this episode to life:

  • Scratch or Scam – where Will guesses real DJ names vs fake ones.

  • Vent of the Week – where Megan and Will get real about marketing challenges in the event world.

  • Event About It – where Will shares a wild, unforgettable story from his event career about dancing cows.

What You’ll Learn:

  • How to embrace AI as a tool, not a threat

  • Why humor and fun matter more than ever in events

  • How entrepreneurship is a journey of constant evolution

  • Creative ways to rebrand, reset, and rediscover your passion

  • Why collaboration and community are key to long-term success

Whether you’re deep in the event game or just looking for inspiration to shake things up, this episode is a can’t-miss.

Tune in, take notes, and don’t forget to laugh along the way.


Connect with Will HERE

Hyper Space Light CubeHERE

Watch Dancing Cows HERE⁠

Connect with Megan HERE


Enjoyed the episode? We want to hear from you!

Head over to ⁠eventaboutitpodcast.com⁠ to leave us a voicemail with your burning questions or your own Vent of the Week story to be featured in a future episode.

While you're there, don't miss out on joining The Squared Squad, where you'll get exclusive access to bonus content, including:

  • The Event About It After Show where Megan and her guests dive deep into their expertise to share with you.

  • Behind-the-scenes insights and extended conversations with episode guests.

  • Early access to new episodes, insider tips from top event pros and the chance to submit your questions to upcoming guest interviews.

Subscribe, leave a review, and share this episode with your fellow event enthusiasts.

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