#02 – Effekte und Nutzen des Sportsponsorings – Continental-Marketing-Leiter Timo Röbbel im Interview

from Automotive Insights Magazin - www.auto.news · host Kay Lehmkuhl

Sportsponsoring – ein Riesenthema in der Automotive-Wirtschaft, nicht nur für die Reifenindustrie. Aber gerade die im Gummi-Segment aktiven Marken schärfen durch Werbe-Präsenzen bei sportlichen Großereignissen ihr Profil und die mediale Wahrnehmung: Beispielsweise Continental bei der Tour de France. Wir sprachen mit Timo Röbbel, verantwortlich für das Marketing der Reifendivision von Continental, über den Nutzen und die strategischen Überlegungen hinter den Sportsponsoring-Aktivitäten von Continental.

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This episode was published on December 1, 2023.

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