#02 L'IA ET LE MARKETING PHARMA : QUI L'UTILISE VRAIMENT ...

What this episode covers

IA & Marketing Santé : tout le monde en parle… mais qui l’utilise vraiment ?L’intelligence artificielle est sur toutes les lèvres. Outil révolutionnaire pour certains, simple effet de mode pour d’autres.Mais dans le marketing santé, qu’en est-il vraiment ?Dans cette émission, nous allons au-delà du buzz pour parler d’usages concrets :✔️ Comment bien prompter une IA✔️ Quelles données lui donner✔️ Comment exploiter intelligemment le contenu généré✔️ Les limites, les risques et les enjeux réglementairesCar utiliser une IA ne se résume pas à copier-coller ce qu’elle produit. La vraie valeur se crée dans l’analyse, l’adaptation stratégique et l’expertise humaine.Une discussion sans filtre avec des professionnels du secteur pour comprendre qui s’en sert réellement et comment.Merci à Anca Petre, Lucas Jaillette et Anaëlle-Zoé Rouault pour leurs interventions !Retrouvez-nous sur tous les réseaux Marketing Santé !⁠⁠LinkedIn , ⁠⁠⁠⁠Instagram⁠⁠, ⁠⁠TikTok, ⁠⁠⁠⁠Marketing Santé ⁠#MarketingSanté #DigitalHealth #Innovation #Healthcare

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Frequently Asked Questions

How long is this episode of Marketing Santé?

This episode is 49 minutes long.

When was this Marketing Santé episode published?

This episode was published on February 20, 2026.

What is this episode about?

IA & Marketing Santé : tout le monde en parle… mais qui l’utilise vraiment ?L’intelligence artificielle est sur toutes les lèvres. Outil révolutionnaire pour certains, simple effet de mode pour d’autres.Mais dans le marketing santé, qu’en est-il...

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