02 Postcard subscription

Jen and Ido unwrap Postcard Subscription, a service that ships curated birthday cards to you early—on purpose—so the human part stays human. They map the trio of reminder, curation, and logistics; add a tiny writing coach with the three‑sentence recipe; and build empathy features from “loss acknowledged” modes to address‑check links. From artist royalties to recyclable mailers and the mythical Sigh Index, the duo explore how a calm, analog ritual might win in a frantic world.