02 The Role of Storytelling With JoAnna Haugen

Welcome back to The Tourism RESET with me, your host, Rebecca Woolford. Join me for this episode with JoAnna Haugen, award-winning writer, public speaker and founder of Rooted. One of the biggest challenges and opportunities for tourism is to rethink the goal and shift its purpose from simply growing in size to becoming better in outcome. But where do we start? Well, by changing the narrative. Today we need better, more accurate and less harmful storytelling in tourism. What you'll learn in this episode: Why we need to switch FROM ‘community-based’ TO 'community-led' tourismInspiring case studies and trips that put women's empowerment front and centreHow witnessing a culmination of negative impacts from tourism changed JoAnnaThe problems with travel brands focusing on ‘locals' and why it's super nuancedEnjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!