02 Unlearning the “Shoulds”: Why Women in Business Feel Stuck & Overwhelmed

In this episode of Rebel to Rise, Erin Hines explores the concept of deconditioning, emphasizing the importance of unlearning societal expectations and beliefs that hinder not just personal growth but also business growth. She shares her personal journey of recognizing and overcoming the conditioning that led to burnout, highlighting the significance of rest and self-care as a business strategy. The conversation delves into practical steps for deconditioning, including questioning ingrained beliefs and trusting one's intuition, ultimately encouraging listeners to reclaim their power and live authentically.Takeaways:- Conditioning is the process of absorbing societal expectations.- Deconditioning involves unlearning beliefs that don't serve you.- Resting is essential for personal well-being and productivity.- Conditioning can manifest in subtle, everyday thoughts.- Questioning 'shoulds' is the first step to deconditioning.- Your body reacts to conditioning; listen to it.- Human design can guide your decision-making process.- You have the power to rewrite the rules of your life.- Curiosity and questioning are vital for business growth.- Living authentically brings joy and fulfillment.Quotables: "Resting is actually doing something.""You have full control of what rules you follow.""Keep rebelling, keep rising."Chapters00:00 Introduction to Deconditioning04:33 Understanding Conditioning and Its Impact08:03 Erin's Personal Stories of Conditioning11:32 The Process of Deconditioning22:49 Practical Steps for Deconditioninghttps://www.linkedin.com/in/erin-hines/https://www.instagram.com/bedarngood/https://darngoodbusinesscoach.com/human design, business coaching, business strategy, deconditioning, conditioning, personal growth, self-awareness, human design, success, mindset, beliefs, unlearning, self-care